Exaggeration is not good in campaign commercials, and this one has two scoops of it. At one point, the mayor says, "We took action. By banding together, we were able to get the state to force a new reassessment to correct what we know is wrong."
That is stretching it.
The Peterson camp points to a July 12 news release about his reckless plan to borrow millions for election-year tax relief. Toward the end of the release are these words: "Peterson also said a new property tax assessment for Marion County . . . is welcome if ordered by the state."
He didn't take action. The governor did.
I would add that, as his GOP opponent Greg Ballard pointed out, Peterson avoided all the public protests over the summer which pressured Gov. Daniels into taking action on Marion Co.'s reassessments. He hardly banded together with taxpayers to bring about action as he asserts in his campaign commercial. Note that Tully confirms the Mayor's crime-fighting commercial earlier this summer with Sheriff Frank Anderson was a complete flop. "Those ads flopped. Like a network sitcom, Peterson's campaign commercials went on hiatus," Tully writes. "Better that than a summer of angry taxpayers hurling their remote controls at the screen."
Tully also describes Peterson as a "master" based upon his delivery in the same commercial in question. "The mayor is so comfortable in front of a camera, you'd think he was talking into his bathroom mirror after a morning shave . . . When Peterson says, 'I understand people's anger,' he sounds as sincere as a 5-year-old telling his mom he loves her." I have to disagree with Tully on this one. Color me cynical, but I've never thought a lot of Peterson's abilities as a public speaker. I've been around politicians my entire adult life, and Peterson is not one who comes to mind as a "master" in front of the TV camera. His voice and face project anything but sincerity in my humble opinion.