Armed with a fresh economic impact report touting $152 million in direct spending from Indianapolis’ first Super Bowl, city and state officials are expected to announce plans this morning to bid on hosting a second NFL championship.
Indianapolis Mayor Greg Ballard, Indiana Gov. Mitch Daniels and the top two leaders from the 2012 Indianapolis Super Bowl Host Committee are gathering this morning for a news conference — one advertised only as a discussion of the impact study.
But multiple sources with direct knowledge of the city’s plans told The Indianapolis Star that the officials also will discuss a new effort aimed at bringing the Super Bowl back to the city. Two sources say talk has centered on the 2018 Super Bowl . . .
The economic impact report that will be released today by the Host Committee estimates that 116,000 visitors descended upon Indianapolis from 50 miles or farther in the 10-day period leading up to the Feb. 5 Super Bowl.
That tally does not include locals who trekked to the game, the village or the NFL Experience. Overall, the fan event sold 265,000 tickets.
The event resulted in an estimated $151.7 million in direct impact from visitors’ local spending and local businesses’ work putting on the Super Bowl and related events, the report says. It was adjusted to subtract tourism-related spending the city typically counts on during the same period in other years . . .
Some dispute the larger impact on the Indianapolis area’s economy, as portrayed by Rockport Analytics’ new study.
Its estimates — particularly the nearly $152 million direct impact figure — appear in line with economic impact studies and projections that have looked at previous Super Bowl hosts. PricewaterhouseCoopers projected before the Super Bowl that Indianapolis would see a $150 million boost from visitor spending, and it said the impact elsewhere over the last decade has ranged from $113 million in Detroit in 2006 to $202 million in North Texas last year.
Peter McHenry, assistant professor of economics and public policy at College of William and Mary in Virginia, reviewed the new impact study. It appeared to be carefully compiled, he said, but he cautioned that estimates quickly get squishy beyond direct spending — and even that is tough to pin down.
“I always discount these things by large factors,” McHenry said. “I think it would be better to have no impact studies like this. ... The potential for misleading folks is too great.”