The Indianapolis 500 drew a 3.8 overnight rating on ABC Sunday afternoon, it’s lowest since the race began airing live in 1986, according to a story on sportsmediawatch.com.
The number represents a seven percent drop from 2012 (4.1) and is down 12 percent from 2011 (4.3). The previous low was a 4.0 in 2010 and this is the fifth consecutive year the event has earned less than a 4.5 rating.
Pre-race coverage earned a 2.0 overnight on ABC, up from 1.9 last year.
The website used ratings numbers from ESPN.The race is not broadcast live in the Indianapolis market; however, a rebroadcast that aired during prime time on WRTV last night drew a 9.3 rating. That compares to the 17.3 rating the NBA playoff game between the Pacers and the Heat drew on TNT and the 7.7 rating NASCAR's Coca-Cola 600 pulled on WXIN-TV in the Indianapolis market last night.
UPDATE: Ticket prices for nearly 2/3 of the seats at next year's race will increase 15%. This is the first increase in nearly a decade. On top of the ticket price increase, a new admissions tax will be collected for the first time ranging from 2% to 6% depending on the price of the ticket.