Simpson was informed Friday that his contract would not be renewed by Indianapolis-based Emmis Communications Corp., which owns WIBC.
“We now have more empathy than ever for what the [Indianapolis] Colts went through with Peyton Manning,” said Emmis market manager Charlie Morgan. “This certainly has nothing to do with Steve’s performance. … This should not be taken in any way as our lack of appreciation for Steve’s 22 years of service at WIBC.
“He’s just not the right guy for what the role of host now requires,” Morgan added. “What we’re asking our hosts to do is offer opinion and perspective, and [Simpson] was not comfortable with that. He was more comfortable in a more traditional news role.”
By early afternoon Friday, all mention of Simpson had been removed from WIBC’s web site.
Simpson’s slot, weekdays from 5 a.m. to 9 a.m., will be filled by conservative news talk show host Tony Katz, Morgan said.