. . . But CIB and city tourism leaders said on Monday that the money was well spent considering the game could translate to $300 million in direct visitor spending over the next several years.
“There’s no question in my mind that the Super Bowl generated interest in Indianapolis,” said Leonard Hoops, CEO of the Indianapolis Convention & Visitors Association.
The Super Bowl accounted for about $100 million in spending, with another $200 million expected from the additional interest in room-night bookings that could result from the game.
In the first quarter of 2012, the ICVA logged interest in 998,000 room nights for future conventions, a whopping 156-percent increase from the same time last year. If the city wins enough conventions over the next 10 years to fill a third of those room nights, it should capture the additional $300 million in visitor spending, Hoops said . . .