This has got to make the loyal subscribers who've been shelling out money for years to Angie's List for consumer reviews of service-related businesses a little unhappy. The company will now offer free subscriptions for its basic services. Members can pay premium fees if they want access to emergency hot lines or price guarantees.
When the company started out more than two decades ago, it was based on a consumer subscriber-only model. Over the years, it shifted and started becoming increasingly dependent on advertising and placement revenues it earns from the service providers about whom its loyal consumer members supposedly provide reliable consumer ratings. According to its latest financials, it now gets about 80% of its revenues from service providers. At least consumers will now know that they're getting exactly what they pay for.
Angie's Pissed!
ReplyDeleteI have been a member for years, but I learned that ratings are bought by the advertisers and I use them as an information source, but don't trust them. What is going on the the law suit over manipulation of reviews?
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ReplyDeleteAngie Hicks and Bill Oesterle are, imho, despicable. Multimillionaires, yes, but also just downright despicable. How Angie and Bill sleep at night is just beyond my ability to fathom... along with those idiot Indianapolis City County Councilors who aided and abetted them along the way
Funny. I wonder where Angie's List Head Cheerleader is these days? They dropped off the radar last summer.
ReplyDeleteHow much money has the city of Indianapolis poured into this criminal enterprise? How does Ms. Hicks look at herself in the mirror each morning? Will Lying Joe get to the bottom of this, or will he continue the long tradition and write this low tech gangster another check? So many questions. So few answers.
ReplyDeleteThe 2013 tax returns of the Indianapolis Chamber of Commerce shows them giving Angie's List a donation of over $500,000. They also gave AES(IPL) about $100,000. Indy taxpayer dollars being funneled through the backdoor of the Chamber to selectively bolster the finances of two companies. Why?
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ReplyDeleteThank God liberal Democrats Zach Adamson and Jeff Miller were not "allowed" to throw that $18 Million to Angie Hicks' and Bill Oesterle's fake company.
BTW, not a typo above b/c I consider Fountain Square's Jeff Miller a thru-and-thru liberal Democrat proved the way he votes and the way he speaks from his many faces.